1. Common Social Media Marketing Mistakes
  2. Take control of your personal information
  3. 3 trends that can stimulate small business growth
  4. Content Optimization: The Key to Writing Content That Ranks Higher on Google
  5. 5 Easy Giveaways That Help Build Customer Loyalty
  6. 6 Innovative Examples of Technology in Marketing You Should Be Aware Of
  7. Top 5 Tips for Paying Off Debt Quickly
  8. Is A ‘Robo Advisor’ In Your Financial Future?
  9. Three tax savings strategies for a secure retirement to try right now
  10. 4 habits for fit finances
  11. Study finds small businesses have a big impact on the economy
  12. How to Promote a Self Published Book: 8 Pro Tips
  13. How to Measure the Success of Your Blog Strategy
  14. 9 Technical Writing Tips to Improve Your Skill
  15. 5 Undeniable Benefits of Email Marketing for Book Promotion
  16. How to Create Great Writing for Social Media Marketing Posts
  17. 7 Promotion Strategies to Promote Your New Content
  18. 10 Marketing Tools and Supplies You Need to Boost Business
  19. Tips for Measuring Marketing Effectiveness
  20. How to Find an Awesome Social Media Advertising Agency
  21. 5 Steps You Must Take When Starting a Business
  22. How to Create a Lead Magnet to Attract Clients and Boost Sales
  23. 5 Ways to Diversify Your Marketing Tactics
  24. 15 Social Media Tips for Small Businesses
  25. Top 10 Tips to Improve Customer Service in Your Business
  26. Top 5 Best Website Promotion Tips
  27. How to Improve a Website: Web Design Tips and Tricks
  28. How to Create a Blog People Will Read
  29. 10 Reasons All Businesses Need a Solid Social Media Marketing Campaign
  30. 8 Ways to Avoid the Most Common Logo Creation Mistakes
  31. The Difference Between Remarketing and Retargeting Advertising
  32. Types of Content Marketing: The Ultimate Guide
  33. How to Monetize Your Blog
  34. The Top Business Trends You Must Keep in Mind
  35. Should You Incorporate an SMS Campaign In Your Marketing Strategy?
  36. How to Protect Your Identity Online
  37. How Niche Markets are Using Social Media to Increase B2B Sales
  38. 5 Proven Strategies to Promote Your Ecommerce Website
  39. 9 Local Lead Generation Tips Every Entrepreneur Needs
  40. 5 Productivity Hacks for Writers
  41. Where To Find The Best Free Images For Blogs
  42. A Brief Guide to Taxes for Freelancers
  43. 5 Content Creation Ideas for Your B2B Blog
  44. 3 Tips For Writing Amazing Content For Your Financial Blog
  45. 9 Reasons Why You Need a Professional Web Designer
  46. How Answering Services Work (And Why You Need One)
  47. 5 Ways to Create More Data-Driven Content for Business
  48. How to Improve Your Credit Score Fast
  49. Affiliate Marketing for Beginners
  50. The 3 Easiest Solutions for How to Improve a Website
  51. How to Organize Your Online Content with a Writer’s Journal
  52. The 10 Most Overused Digital Marketing Buzzwords
  53. Why Brands Are Switching to Narrative Marketing
  54. Installment Loans: What Are the Benefits?
  55. 5 Super Cheap Promotional Items To Boost Your Customer Retention
  56. The Ultimate Budget Guide for Freelancers: Learning When to Save and When to Splurge
  57. Challenge Accepted: Issues Facing Legal Marketing Teams
  58. Simplify Your Life With These Money Saving Tips
  59. How Millennial Talent Is Driving Digital Media Growth
  60. 10 Tips for Driving More Traffic to Your Blog
  61. How to Grow Your Blog in 5 Simple Steps
  62. 8 Reasons Why Digital Marketing Is Important for Every Business
  63. Marketing Your Business Online: A Simple Guide
  64. 4 Tips for Creating a Viral Facebook Post
  65. How to Capitalize on Hot Button Topics With Your Marketing
  66. Writing Income Down This Month? Try These 5 Tips to Make More Money Online
  67. How to Build and Market an Affiliate Niche Site
  68. 5 SBA Loan Questions to Ask Before Getting a Loan
  69. How to Start a Successful Online Business
  70. Why You Should Encourage Employee Blogging
  71. Great Blog Apps That Will Help You Monetize
  72. How to Use Promotional Flyers to Increase Sales
  73. 5 Tips For Improving Your Business’s Web Strategy
  74. 5 Office Layout and Design Tips
  75. 5 Ecommerce Solutions for Small Business Success
  76. 8 Ways to Avoid the Most Common Logo Creation Mistakes
  77. Staring at the Screen: 5 Ways to Beat Writer’s Block for Good
  78. What to Consider When Choosing an eLearning Template
  79. The Best Ways to Manage Your Cloud Storage
  80. How to Increase Blog Traffic for Your Business
  81. How to Increase Blog Traffic for Your Business
  82. Security Alert! Don’t Leave Your Site (Or Your Customers) Vulnerable
  83. 7 Blogging Mistakes That Could Be Hurting Your Traffic
  84. Understanding the Writing Style for Your Brand
  85. 4 Tips for an Effective Website Development Project Plan
  86. Secrets to Creating a Visual Brand Identity That Sets You Apart
  87. A Guide on How to Be Charming in All Situations
  88. How Brain Training Games Boost Memory and Productivity
  89. The True Entrepreneur – 3 Tips for Your Success
  90. The 2018 Small Business Report [Infographic]
  91. 6 Website Must-Have’s for Small Businesses
  92. Tips to Help You Become An Entrepreneur
  93. 5 Smart Investment Management Tips
  94. The Top Content Marketing Trends Going Into 2018
  95. Great Blog Apps That Will Help You Monetize
  96. SEO Made Easy: How to Optimize Your Blog Posts
  97. How to Write a Compelling Logo Tagline
  98. Social Media Management for Realtors
  99. 10 Tips on What Makes a Good Website Design
  100. 8 Recruiting Solutions to Help You Find The Right Employees
  101. Entrepreneurs in unexpected places: How one Midwest city promotes diverse local innovation
  102. How to Set the Financial Goals that Grow Your Business
  103. How retailers can build trust and relevance in their communities
  104. Make 2018 the year of helping veterans
  105. Growing your business? These 3 financing mistakes can cost you big
  106. 3 Ways to Stay On Top of Your Taxes
  107. 5 Things CRM Software Does to Catapult Your Business
  108. The Best Ways to Use Equipment Financing For Your Startup
  109. 5 SBA Loan Questions to Ask Before Getting a Loan
  110. 10 Super Cool Unconventional Business Cards
  111. What Are My Business Loans for Poor Credit Options?
  112. 12 Local SEO Solutions That Will Help You Outrank the Competition
  113. How to Have the Smartest Home on the Block
  114. Time-saving tricks that save hours each week
  115. Small businesses have struggled to find funding: Not anymore
Monday, December 17, 2018
  1. Common Social Media Marketing Mistakes
  2. Take control of your personal information
  3. 3 trends that can stimulate small business growth
  4. Content Optimization: The Key to Writing Content That Ranks Higher on Google
  5. 5 Easy Giveaways That Help Build Customer Loyalty
  6. 6 Innovative Examples of Technology in Marketing You Should Be Aware Of
  7. Top 5 Tips for Paying Off Debt Quickly
  8. Is A ‘Robo Advisor’ In Your Financial Future?
  9. Three tax savings strategies for a secure retirement to try right now
  10. 4 habits for fit finances
  11. Study finds small businesses have a big impact on the economy
  12. How to Promote a Self Published Book: 8 Pro Tips
  13. How to Measure the Success of Your Blog Strategy
  14. 9 Technical Writing Tips to Improve Your Skill
  15. 5 Undeniable Benefits of Email Marketing for Book Promotion
  16. How to Create Great Writing for Social Media Marketing Posts
  17. 7 Promotion Strategies to Promote Your New Content
  18. 10 Marketing Tools and Supplies You Need to Boost Business
  19. Tips for Measuring Marketing Effectiveness
  20. How to Find an Awesome Social Media Advertising Agency
  21. 5 Steps You Must Take When Starting a Business
  22. How to Create a Lead Magnet to Attract Clients and Boost Sales
  23. 5 Ways to Diversify Your Marketing Tactics
  24. 15 Social Media Tips for Small Businesses
  25. Top 10 Tips to Improve Customer Service in Your Business
  26. Top 5 Best Website Promotion Tips
  27. How to Improve a Website: Web Design Tips and Tricks
  28. How to Create a Blog People Will Read
  29. 10 Reasons All Businesses Need a Solid Social Media Marketing Campaign
  30. 8 Ways to Avoid the Most Common Logo Creation Mistakes
  31. The Difference Between Remarketing and Retargeting Advertising
  32. Types of Content Marketing: The Ultimate Guide
  33. How to Monetize Your Blog
  34. The Top Business Trends You Must Keep in Mind
  35. Should You Incorporate an SMS Campaign In Your Marketing Strategy?
  36. How to Protect Your Identity Online
  37. How Niche Markets are Using Social Media to Increase B2B Sales
  38. 5 Proven Strategies to Promote Your Ecommerce Website
  39. 9 Local Lead Generation Tips Every Entrepreneur Needs
  40. 5 Productivity Hacks for Writers
  41. Where To Find The Best Free Images For Blogs
  42. A Brief Guide to Taxes for Freelancers
  43. 5 Content Creation Ideas for Your B2B Blog
  44. 3 Tips For Writing Amazing Content For Your Financial Blog
  45. 9 Reasons Why You Need a Professional Web Designer
  46. How Answering Services Work (And Why You Need One)
  47. 5 Ways to Create More Data-Driven Content for Business
  48. How to Improve Your Credit Score Fast
  49. Affiliate Marketing for Beginners
  50. The 3 Easiest Solutions for How to Improve a Website
  51. How to Organize Your Online Content with a Writer’s Journal
  52. The 10 Most Overused Digital Marketing Buzzwords
  53. Why Brands Are Switching to Narrative Marketing
  54. Installment Loans: What Are the Benefits?
  55. 5 Super Cheap Promotional Items To Boost Your Customer Retention
  56. The Ultimate Budget Guide for Freelancers: Learning When to Save and When to Splurge
  57. Challenge Accepted: Issues Facing Legal Marketing Teams
  58. Simplify Your Life With These Money Saving Tips
  59. How Millennial Talent Is Driving Digital Media Growth
  60. 10 Tips for Driving More Traffic to Your Blog
  61. How to Grow Your Blog in 5 Simple Steps
  62. 8 Reasons Why Digital Marketing Is Important for Every Business
  63. Marketing Your Business Online: A Simple Guide
  64. 4 Tips for Creating a Viral Facebook Post
  65. How to Capitalize on Hot Button Topics With Your Marketing
  66. Writing Income Down This Month? Try These 5 Tips to Make More Money Online
  67. How to Build and Market an Affiliate Niche Site
  68. 5 SBA Loan Questions to Ask Before Getting a Loan
  69. How to Start a Successful Online Business
  70. Why You Should Encourage Employee Blogging
  71. Great Blog Apps That Will Help You Monetize
  72. How to Use Promotional Flyers to Increase Sales
  73. 5 Tips For Improving Your Business’s Web Strategy
  74. 5 Office Layout and Design Tips
  75. 5 Ecommerce Solutions for Small Business Success
  76. 8 Ways to Avoid the Most Common Logo Creation Mistakes
  77. Staring at the Screen: 5 Ways to Beat Writer’s Block for Good
  78. What to Consider When Choosing an eLearning Template
  79. The Best Ways to Manage Your Cloud Storage
  80. How to Increase Blog Traffic for Your Business
  81. How to Increase Blog Traffic for Your Business
  82. Security Alert! Don’t Leave Your Site (Or Your Customers) Vulnerable
  83. 7 Blogging Mistakes That Could Be Hurting Your Traffic
  84. Understanding the Writing Style for Your Brand
  85. 4 Tips for an Effective Website Development Project Plan
  86. Secrets to Creating a Visual Brand Identity That Sets You Apart
  87. A Guide on How to Be Charming in All Situations
  88. How Brain Training Games Boost Memory and Productivity
  89. The True Entrepreneur – 3 Tips for Your Success
  90. The 2018 Small Business Report [Infographic]
  91. 6 Website Must-Have’s for Small Businesses
  92. Tips to Help You Become An Entrepreneur
  93. 5 Smart Investment Management Tips
  94. The Top Content Marketing Trends Going Into 2018
  95. Great Blog Apps That Will Help You Monetize
  96. SEO Made Easy: How to Optimize Your Blog Posts
  97. How to Write a Compelling Logo Tagline
  98. Social Media Management for Realtors
  99. 10 Tips on What Makes a Good Website Design
  100. 8 Recruiting Solutions to Help You Find The Right Employees
  101. Entrepreneurs in unexpected places: How one Midwest city promotes diverse local innovation
  102. How to Set the Financial Goals that Grow Your Business
  103. How retailers can build trust and relevance in their communities
  104. Make 2018 the year of helping veterans
  105. Growing your business? These 3 financing mistakes can cost you big
  106. 3 Ways to Stay On Top of Your Taxes
  107. 5 Things CRM Software Does to Catapult Your Business
  108. The Best Ways to Use Equipment Financing For Your Startup
  109. 5 SBA Loan Questions to Ask Before Getting a Loan
  110. 10 Super Cool Unconventional Business Cards
  111. What Are My Business Loans for Poor Credit Options?
  112. 12 Local SEO Solutions That Will Help You Outrank the Competition
  113. How to Have the Smartest Home on the Block
  114. Time-saving tricks that save hours each week
  115. Small businesses have struggled to find funding: Not anymore

Why should local SEO solutions matter to your business?

Out of all of the ways to market your business, more and more people are focusing on local search. For the first few years of internet marketing, business owners and marketers were all about SEO. Then around 2009, the marketing topic was social media. Today, the big marketing topic is local search.

There are a couple of simple reasons why it’s so important to your business.

According to HubSpot, 76% of people who do a local search pick up the phone and call a business.

44% of clicks go to the top search result. The top three results get on average 75% of all of the clicks.

Are you starting to understand how improving your local search results can mean more money in your pocket?

Would you like to know how you can make that happen?

Read on for 12 local SEO solutions you can use to improve your search rankings.

How Does Your Site Look in Searches Now?

If you have a goal to improve how your website appears in local search results, it helps to know how your site currently appears. This will help you track your progress as your search results change.

The trick here is to understand that people in different locations will have different search results. Even if they’re in the same town or the same room.

Google’s search results can vary depending on the device you use, your search history, your Google account and your IP address or location.

With so many variables, how can you get an accurate picture of how your website appears?

One workaround is to use a local search emulator. This will help you figure out how you appear according to location. A search emulator will allow you to change your location, so you can see how your site appears throughout your service area.

Know How Your Audience Will Look for You

Do you know how your customer thinks? In other words, how will your customer search for you?

There are a number of questions you should ask yourself to answer this question.

  • Is your customer at home or at work?
  • Are they on a mobile device or on a desktop computer?
  • Are they searching in the middle of the afternoon or late at night?
  • What is the problem they want help with?
  • What are 15-20 search terms/phrases they would use in Google to find you?

Answering these questions will give you a better understanding as to what keywords you should try to rank higher for.

You should also consider positioning yourself for long-tail keyword searches vs. broader searches.

Think of it as the difference between searching for “fitness centers” and “fitness centers with a pool.” Fitness centers will have much greater competition, while fitness centers with a pool serve a genuine interest and will have less competition.

A Three-Pack Is Not Related to Beer

Currently, when you search for local businesses, you’ll see the top 3 search results. It used to be 7. That’s why improving your ranking is more important than ever.

Local SEO solutions such as filling out your MyBusiness listing can improve results.

The process to claim your listing is straightforward. Click on the above link and fill out your information. There is a verification process. Google will send a postcard with a PIN number to your address. It does need to be a physical address.

Once that part is complete, go into your account and fill out your profile. Make sure your description gives people a reason to contact you and be as specific as you can. Fill out your hours accurately, upload a few images and your company logo.

Content, Content, Content!

While these local SEO solutions are important, it’s also important to remember that as crucial as it is to get people to visit your website, they need a reason to stay there. You can do this by creating value for your site visitors.

The best way to create value is by creating content that will make people return to your site over and over again. That’s how you get people to like and trust you.

The more relevant content you have the better. A recent study by Traffic Generation Caf? showed that websites that have 21-54 posts get 30% more traffic.

There are case studies of businesses who have reported using content marketing to increase revenue by a whopping 438%

Improve Internal Links on Your Site

Linking your website’s internal links together helps customers use your website, and add link juice between pages.

Link juice is a way to let search engines know which pages on your site are the most important.

One word of caution: When adding internal links, it may be tempting to add a bunch of internal links on all of your web pages. Don’t do it!

By having a few internal links on each page, you maintain the quality of your links.

Get Quality Backlinks

Out of all of the local SEO solutions, one of the most talked about today is backlinks. A backlink is simply another website that links to your website.

The trick to making backlinks work for local search is that you have to get QUALITY links.

A shotgun approach to backlinks no longer works.

We go over a couple of ways (directories and Google’s My Business listings) to get started throughout this article.

You can also write guest articles for industry and local publications to get quality backlinks to your website.

What’s the Competition Doing?

Knowing how and where your competition ranks in search results can help you understand where your potential customers may be going.

You’ll also quickly learn what keywords your competition may be trying to rank for.

Here’s what to pay attention to when you’re doing competitive research:

  • Your top 5-10 competitors
  • Each competitor’s GoogleMyBusiness Listing. Pay attention to the text and images and look for keywords and locations they might be trying to rank for.
  • Customer reviews – how many and are the reviews positive or negative.

You can either do this on your own or use local SEO solutions like Crunchbase or SEM Rush.

NAP & Structured Data Markup

We can’t talk about your website without a little geek-speak.

NAP is simply your name, address, and phone number. This cannot be stressed enough to make sure that these fields are accurate and consistent throughout your website and directory listings.

Structured markup, also called Schema markup, is code that you have on your website that tells search engines how your site should appear in search results.

This makes your search results more user-friendly.

This resource from Kissmetrics tells you step-by-step how you can add structured markup data to your website.

Customer Reviews Matter

Not only can customer reviews influence rankings, they can also influence a customer’s decision to buy. Over 62% of buyers consider online reviews to be important or very important when finding a local business.

You can ask your customers to leave reviews on Google and Facebook. Also, search for existing reviews and respond to them. You’ll show that you care about your business and your customers.

Let’s say you were looking up a pest control service in Concord, North Carolina. So you search for pest control service reviews near concord nc.

You find a company that you may not be familiar with, but you decide to call based on a number of positive reviews.

Rank Images and Videos

One overlooked aspect of local search is to try to rank videos and images for keywords. This is probably one of the easiest local SEO solutions.

  • A few easy tips to rank images already on your website are:
  • Make sure the image is related to the webpage.
  • The image file name should be changed from IMG_4323425 to something related to the keyword.
  • The higher the image is on your page, the better chance it has to rank.
  • Fill in the alt-text and description of the image. Preferably with your keywords, but don’t keyword stuff.

This is one way to help you rank in local search results that your competition probably isn’t doing.

Get Listed

Online directories are easy to miss as far as local SEO solutions go. You can help your local search results by making sure your business is listed in the main online search directories; such as Yelp, Citysearch, and MerchantCircle and YP.com.

Does that mean that you should submit your website to every directory? Absolutely not. Remember the earlier discussion regarding backlinks: Quantity does not mean quality.

When you list your site, pick the main directories above and include BingPlaces.

If you’re a member of business organization or chamber of commerce, take advantage of your membership and make sure you’re listed in their business directory.

It’s very important to make sure that your listings are accurate and consistent. If you have listings all over the place with old addresses or phone numbers, you’re diluting the potential impact of your search results.

Don’t Discount Social Media

Social media influencers tend to agree that social media remains one of the top local SEO solutions.

It’s still debatable whether social media has a direct impact on search results, but social media does help in other ways.

Social media networks are great for backlinks. They also have the potential to create conversation around your company. This sends social signals to Google’s algorithm.

The more positive the social signal, the more likely you’ll rank higher.

Finding Local SEO Solutions Can Be Easy

As you can see, there are at least a dozen ways you can improve your local search results. If you make these suggested changes, you should start to see your search results improve.

You might be ready to hand some of those tasks off to someone else.

At ArticleCity, our goal is to help you get your content seen so your website can appear in search results.

Sign up for your free account today for the latest marketing and local SEO solutions.

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