1. Common Social Media Marketing Mistakes
  2. Take control of your personal information
  3. 3 trends that can stimulate small business growth
  4. Content Optimization: The Key to Writing Content That Ranks Higher on Google
  5. 5 Easy Giveaways That Help Build Customer Loyalty
  6. 6 Innovative Examples of Technology in Marketing You Should Be Aware Of
  7. Top 5 Tips for Paying Off Debt Quickly
  8. Is A ‘Robo Advisor’ In Your Financial Future?
  9. Three tax savings strategies for a secure retirement to try right now
  10. 4 habits for fit finances
  11. Study finds small businesses have a big impact on the economy
  12. How to Promote a Self Published Book: 8 Pro Tips
  13. How to Measure the Success of Your Blog Strategy
  14. 9 Technical Writing Tips to Improve Your Skill
  15. 5 Undeniable Benefits of Email Marketing for Book Promotion
  16. How to Create Great Writing for Social Media Marketing Posts
  17. 7 Promotion Strategies to Promote Your New Content
  18. 10 Marketing Tools and Supplies You Need to Boost Business
  19. Tips for Measuring Marketing Effectiveness
  20. How to Find an Awesome Social Media Advertising Agency
  21. 5 Steps You Must Take When Starting a Business
  22. How to Create a Lead Magnet to Attract Clients and Boost Sales
  23. 5 Ways to Diversify Your Marketing Tactics
  24. 15 Social Media Tips for Small Businesses
  25. Top 10 Tips to Improve Customer Service in Your Business
  26. Top 5 Best Website Promotion Tips
  27. How to Improve a Website: Web Design Tips and Tricks
  28. How to Create a Blog People Will Read
  29. 10 Reasons All Businesses Need a Solid Social Media Marketing Campaign
  30. 8 Ways to Avoid the Most Common Logo Creation Mistakes
  31. The Difference Between Remarketing and Retargeting Advertising
  32. Types of Content Marketing: The Ultimate Guide
  33. How to Monetize Your Blog
  34. The Top Business Trends You Must Keep in Mind
  35. Should You Incorporate an SMS Campaign In Your Marketing Strategy?
  36. How to Protect Your Identity Online
  37. How Niche Markets are Using Social Media to Increase B2B Sales
  38. 5 Proven Strategies to Promote Your Ecommerce Website
  39. 9 Local Lead Generation Tips Every Entrepreneur Needs
  40. 5 Productivity Hacks for Writers
  41. Where To Find The Best Free Images For Blogs
  42. A Brief Guide to Taxes for Freelancers
  43. 5 Content Creation Ideas for Your B2B Blog
  44. 3 Tips For Writing Amazing Content For Your Financial Blog
  45. 9 Reasons Why You Need a Professional Web Designer
  46. How Answering Services Work (And Why You Need One)
  47. 5 Ways to Create More Data-Driven Content for Business
  48. How to Improve Your Credit Score Fast
  49. Affiliate Marketing for Beginners
  50. The 3 Easiest Solutions for How to Improve a Website
  51. How to Organize Your Online Content with a Writer’s Journal
  52. The 10 Most Overused Digital Marketing Buzzwords
  53. Why Brands Are Switching to Narrative Marketing
  54. Installment Loans: What Are the Benefits?
  55. 5 Super Cheap Promotional Items To Boost Your Customer Retention
  56. The Ultimate Budget Guide for Freelancers: Learning When to Save and When to Splurge
  57. Challenge Accepted: Issues Facing Legal Marketing Teams
  58. Simplify Your Life With These Money Saving Tips
  59. How Millennial Talent Is Driving Digital Media Growth
  60. 10 Tips for Driving More Traffic to Your Blog
  61. How to Grow Your Blog in 5 Simple Steps
  62. 8 Reasons Why Digital Marketing Is Important for Every Business
  63. Marketing Your Business Online: A Simple Guide
  64. 4 Tips for Creating a Viral Facebook Post
  65. How to Capitalize on Hot Button Topics With Your Marketing
  66. Writing Income Down This Month? Try These 5 Tips to Make More Money Online
  67. How to Build and Market an Affiliate Niche Site
  68. 5 SBA Loan Questions to Ask Before Getting a Loan
  69. How to Start a Successful Online Business
  70. Why You Should Encourage Employee Blogging
  71. Great Blog Apps That Will Help You Monetize
  72. How to Use Promotional Flyers to Increase Sales
  73. 5 Tips For Improving Your Business’s Web Strategy
  74. 5 Office Layout and Design Tips
  75. 5 Ecommerce Solutions for Small Business Success
  76. 8 Ways to Avoid the Most Common Logo Creation Mistakes
  77. Staring at the Screen: 5 Ways to Beat Writer’s Block for Good
  78. What to Consider When Choosing an eLearning Template
  79. The Best Ways to Manage Your Cloud Storage
  80. How to Increase Blog Traffic for Your Business
  81. How to Increase Blog Traffic for Your Business
  82. Security Alert! Don’t Leave Your Site (Or Your Customers) Vulnerable
  83. 7 Blogging Mistakes That Could Be Hurting Your Traffic
  84. Understanding the Writing Style for Your Brand
  85. 4 Tips for an Effective Website Development Project Plan
  86. Secrets to Creating a Visual Brand Identity That Sets You Apart
  87. A Guide on How to Be Charming in All Situations
  88. How Brain Training Games Boost Memory and Productivity
  89. The True Entrepreneur – 3 Tips for Your Success
  90. The 2018 Small Business Report [Infographic]
  91. 6 Website Must-Have’s for Small Businesses
  92. Tips to Help You Become An Entrepreneur
  93. 5 Smart Investment Management Tips
  94. The Top Content Marketing Trends Going Into 2018
  95. Great Blog Apps That Will Help You Monetize
  96. SEO Made Easy: How to Optimize Your Blog Posts
  97. How to Write a Compelling Logo Tagline
  98. Social Media Management for Realtors
  99. 10 Tips on What Makes a Good Website Design
  100. 8 Recruiting Solutions to Help You Find The Right Employees
  101. Entrepreneurs in unexpected places: How one Midwest city promotes diverse local innovation
  102. How to Set the Financial Goals that Grow Your Business
  103. How retailers can build trust and relevance in their communities
  104. Make 2018 the year of helping veterans
  105. Growing your business? These 3 financing mistakes can cost you big
  106. 3 Ways to Stay On Top of Your Taxes
  107. 5 Things CRM Software Does to Catapult Your Business
  108. The Best Ways to Use Equipment Financing For Your Startup
  109. 5 SBA Loan Questions to Ask Before Getting a Loan
  110. 10 Super Cool Unconventional Business Cards
  111. What Are My Business Loans for Poor Credit Options?
  112. 12 Local SEO Solutions That Will Help You Outrank the Competition
  113. How to Have the Smartest Home on the Block
  114. Time-saving tricks that save hours each week
  115. Small businesses have struggled to find funding: Not anymore
Monday, December 17, 2018
  1. Common Social Media Marketing Mistakes
  2. Take control of your personal information
  3. 3 trends that can stimulate small business growth
  4. Content Optimization: The Key to Writing Content That Ranks Higher on Google
  5. 5 Easy Giveaways That Help Build Customer Loyalty
  6. 6 Innovative Examples of Technology in Marketing You Should Be Aware Of
  7. Top 5 Tips for Paying Off Debt Quickly
  8. Is A ‘Robo Advisor’ In Your Financial Future?
  9. Three tax savings strategies for a secure retirement to try right now
  10. 4 habits for fit finances
  11. Study finds small businesses have a big impact on the economy
  12. How to Promote a Self Published Book: 8 Pro Tips
  13. How to Measure the Success of Your Blog Strategy
  14. 9 Technical Writing Tips to Improve Your Skill
  15. 5 Undeniable Benefits of Email Marketing for Book Promotion
  16. How to Create Great Writing for Social Media Marketing Posts
  17. 7 Promotion Strategies to Promote Your New Content
  18. 10 Marketing Tools and Supplies You Need to Boost Business
  19. Tips for Measuring Marketing Effectiveness
  20. How to Find an Awesome Social Media Advertising Agency
  21. 5 Steps You Must Take When Starting a Business
  22. How to Create a Lead Magnet to Attract Clients and Boost Sales
  23. 5 Ways to Diversify Your Marketing Tactics
  24. 15 Social Media Tips for Small Businesses
  25. Top 10 Tips to Improve Customer Service in Your Business
  26. Top 5 Best Website Promotion Tips
  27. How to Improve a Website: Web Design Tips and Tricks
  28. How to Create a Blog People Will Read
  29. 10 Reasons All Businesses Need a Solid Social Media Marketing Campaign
  30. 8 Ways to Avoid the Most Common Logo Creation Mistakes
  31. The Difference Between Remarketing and Retargeting Advertising
  32. Types of Content Marketing: The Ultimate Guide
  33. How to Monetize Your Blog
  34. The Top Business Trends You Must Keep in Mind
  35. Should You Incorporate an SMS Campaign In Your Marketing Strategy?
  36. How to Protect Your Identity Online
  37. How Niche Markets are Using Social Media to Increase B2B Sales
  38. 5 Proven Strategies to Promote Your Ecommerce Website
  39. 9 Local Lead Generation Tips Every Entrepreneur Needs
  40. 5 Productivity Hacks for Writers
  41. Where To Find The Best Free Images For Blogs
  42. A Brief Guide to Taxes for Freelancers
  43. 5 Content Creation Ideas for Your B2B Blog
  44. 3 Tips For Writing Amazing Content For Your Financial Blog
  45. 9 Reasons Why You Need a Professional Web Designer
  46. How Answering Services Work (And Why You Need One)
  47. 5 Ways to Create More Data-Driven Content for Business
  48. How to Improve Your Credit Score Fast
  49. Affiliate Marketing for Beginners
  50. The 3 Easiest Solutions for How to Improve a Website
  51. How to Organize Your Online Content with a Writer’s Journal
  52. The 10 Most Overused Digital Marketing Buzzwords
  53. Why Brands Are Switching to Narrative Marketing
  54. Installment Loans: What Are the Benefits?
  55. 5 Super Cheap Promotional Items To Boost Your Customer Retention
  56. The Ultimate Budget Guide for Freelancers: Learning When to Save and When to Splurge
  57. Challenge Accepted: Issues Facing Legal Marketing Teams
  58. Simplify Your Life With These Money Saving Tips
  59. How Millennial Talent Is Driving Digital Media Growth
  60. 10 Tips for Driving More Traffic to Your Blog
  61. How to Grow Your Blog in 5 Simple Steps
  62. 8 Reasons Why Digital Marketing Is Important for Every Business
  63. Marketing Your Business Online: A Simple Guide
  64. 4 Tips for Creating a Viral Facebook Post
  65. How to Capitalize on Hot Button Topics With Your Marketing
  66. Writing Income Down This Month? Try These 5 Tips to Make More Money Online
  67. How to Build and Market an Affiliate Niche Site
  68. 5 SBA Loan Questions to Ask Before Getting a Loan
  69. How to Start a Successful Online Business
  70. Why You Should Encourage Employee Blogging
  71. Great Blog Apps That Will Help You Monetize
  72. How to Use Promotional Flyers to Increase Sales
  73. 5 Tips For Improving Your Business’s Web Strategy
  74. 5 Office Layout and Design Tips
  75. 5 Ecommerce Solutions for Small Business Success
  76. 8 Ways to Avoid the Most Common Logo Creation Mistakes
  77. Staring at the Screen: 5 Ways to Beat Writer’s Block for Good
  78. What to Consider When Choosing an eLearning Template
  79. The Best Ways to Manage Your Cloud Storage
  80. How to Increase Blog Traffic for Your Business
  81. How to Increase Blog Traffic for Your Business
  82. Security Alert! Don’t Leave Your Site (Or Your Customers) Vulnerable
  83. 7 Blogging Mistakes That Could Be Hurting Your Traffic
  84. Understanding the Writing Style for Your Brand
  85. 4 Tips for an Effective Website Development Project Plan
  86. Secrets to Creating a Visual Brand Identity That Sets You Apart
  87. A Guide on How to Be Charming in All Situations
  88. How Brain Training Games Boost Memory and Productivity
  89. The True Entrepreneur – 3 Tips for Your Success
  90. The 2018 Small Business Report [Infographic]
  91. 6 Website Must-Have’s for Small Businesses
  92. Tips to Help You Become An Entrepreneur
  93. 5 Smart Investment Management Tips
  94. The Top Content Marketing Trends Going Into 2018
  95. Great Blog Apps That Will Help You Monetize
  96. SEO Made Easy: How to Optimize Your Blog Posts
  97. How to Write a Compelling Logo Tagline
  98. Social Media Management for Realtors
  99. 10 Tips on What Makes a Good Website Design
  100. 8 Recruiting Solutions to Help You Find The Right Employees
  101. Entrepreneurs in unexpected places: How one Midwest city promotes diverse local innovation
  102. How to Set the Financial Goals that Grow Your Business
  103. How retailers can build trust and relevance in their communities
  104. Make 2018 the year of helping veterans
  105. Growing your business? These 3 financing mistakes can cost you big
  106. 3 Ways to Stay On Top of Your Taxes
  107. 5 Things CRM Software Does to Catapult Your Business
  108. The Best Ways to Use Equipment Financing For Your Startup
  109. 5 SBA Loan Questions to Ask Before Getting a Loan
  110. 10 Super Cool Unconventional Business Cards
  111. What Are My Business Loans for Poor Credit Options?
  112. 12 Local SEO Solutions That Will Help You Outrank the Competition
  113. How to Have the Smartest Home on the Block
  114. Time-saving tricks that save hours each week
  115. Small businesses have struggled to find funding: Not anymore

5 Ways to Diversify Your Marketing Tactics

A diverse set of marketing tactics lets you cast a wide net over your target audience. This creates enough coverage to connect through their preferred channels and engagement funnels.

86% of marketers cite a customer journey is the up-most important business concept. This “journey” is the experience of an interested party to a verified customer.

Many will approach the journey only through digital marketing tactics.

But:

There’s a broad selection worth exploring if profits and ROI are your key metrics.

Let’s explore this broad selection.

A Diverse Customer Journey: 5 Harmonious Marketing Tactics

Consider the “big picture” of marketing.

There are several touch-points along the way, each building brand value and authority. This blog explains this concept in deeper detail. Let’s go beyond the concepts and focus on actions to create this customer journey.

This is how you should approach it:

Part 1: Face-to-Face and Relationship Marketing

Consider: Nielsen found 92% of people trust referrals from people they know.

Friends and family are the two largest influencers. But, imagine becoming part of the trust factor through your marketing efforts! This process begins on a local level through face-to-face interactions and relationship building.

How can you build locally and radiate your brand?

  1. Get your site listed in local search platforms like Google Business or Yelp
  2. Rapidly respond to reviews to show you care and display authority
  3. Create localize content highlighting your expertise and community

Attending local meetups and sponsoring local events are a priority, too.

These parties funnel through a CRM creating qualified local leads and touchpoints.

What else can you do locally?

  • Contribute to news articles and local industry thinktanks
  • Encourage word-of-mouth marketing through incentives
  • Host contests or provide tours of your facility

The point is being active in your local community. And, leveraging the connections to grow outward. This creates reviews and feedback needed to improve branding and marketing efforts.

Part 2: Print Advertising and Offline Efforts

Consider: 4/5 SBO’s find print effective with standing out.

The info gained through local efforts and existing business assets fuel your print marketing efforts. You likely have the data/materials else work with design talent to secure the following:

  • Business cards
  • Flyers
  • Brochures
  • Postcards
  • Mailers

What can you do with these?

  • Distribute business cards at local events, conferences, and meetings
  • Place flyers at relevant business locations and bulletin boards
  • Include brochures with each shipment or handed out at events
  • Send postcards to new prospects or customers to retain business
  • Mass distribute mailers (including coupons) to cold contact prospects

Each item should include contact details and site URL. This will funnel people through your marketing funnel. Or, drive them to targeted landing pages promoting offers and branded materials.

Part 3: Digital Assets and Distribution Channels

Much of the offline efforts and print materials morph into digital assets:

  • Website
  • Social Media Account
  • Display and PPC Advertising
  • Digital Media and Branding

There are hundreds of digital marketing strategies you could explore. Each provides unique challenges and ROI.

Where should you start?

1. Website + Content Marketing

Do this:

  1. Set up a website adhering to best practices and mobile-friendliness
  2. Populate the basic pages with killer content mixed with branding
  3. Brainstorm ideas and create a content schedule
  4. Produce amazing content based on keyword research and feedback
  5. Distribute the content through social channels and email newsletter

This will boost your search listings. And, provide entry-points for those searching for your business and/or its offers.

2. Social Media + Contests

Do this:

  1. Join the major social channels like Facebook, Twitter, and LinkedIn
  2. Find, follow, and start discussions with your targeted audience
  3. Share your blog’s content and interesting industry-related pieces
  4. Use social for customer relations and brand reputation management
  5. Encourage backlinks, reviews, and mentions from passionate followers

This interaction builds trust and authority helping it reach more people. And, close more sales.

3. Display + Contextual Ads

Do this:

  1. Gather your business assets including offer photos and design elements
  2. Sign up, fund, and begin running Facebook and Google display ads
  3. Send visitors to targeted landing pages with sales pitches or opt-in forms
  4. Track and optimized campaigns through A/B testing and CRO efforts

This bypasses barriers by placing your ads and materials in-front of targeted prospects.

Part 4: Multi-Media Channels and Visual Engagement

The print materials become digital content:

  • Brochures become interactive landing pages
  • Business cards become microsites
  • Flyers (with added data) become infographics
  • Presentations become explainer videos

Consider: Cisco predicts video will be 80% of all online traffic.

How can you leverage this?

  1. Pull site data to find 10 – 20 popular search queries and pages
  2. Condense the page data into a script (50 words per 1-minute of video)
  3. Set up a camera & mic and record yourself (or team member)
  4. Edit the video while including titles and call-outs
  5. Publish the video to video sites and embedded in relevant blogs

This now gives you content for:

  • Social sharing
  • Blog media
  • Internal training
  • Email newsletters
  • Free or paid training
  • Landing page content

This diverse marketing effort gets content shared (and reshared) on platforms and channels.

Part 5: Social Outreach and Closed-Loop Marketing

Lastly:

  • Create a list of your most passionate followers
  • Create a list of potential industry influencers
  • Create a list of relevant industry blogs and sites

These are your three targets for social outreach.

Here’s how to work them:

  • Followers — Provide incentives to encourage shares/reviews to build your reputation and reach.
  • Influencers — Use their popularity to reach people while leveraging the association to build your authority.
  • Blogs/Sites — Contribute to get in front of audiences while building backlinks and business relationships.

Approach these efforts with closed-loop marketing in mind. This exchanges information between the sales and marketing team. Better data for optimization is the result of this closed-loop system.

Combining the Efforts and Moving Forward

There are hundreds of marketing tactics you could explore within each of these five main categories. Each will likely improve your effectiveness. But, it’s very typical to overwhelmed yourself (and team) by taking on too much.

Instead:

  1. Base your marketing strategy on top-tier, proven methods
  2. Test the major offline and digital marketing tactics
  3. Track data and feedback comparing them to key metrics
  4. Refine and double-down on those strategies showing a positive ROI

This combined strategy will ultimately cement your sales and marketing funnel.

Excited and ready to move forward? Explore more marketing tutorials on our blog to diversify and show positive returns!

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