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  2. Take control of your personal information
  3. 3 trends that can stimulate small business growth
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  5. 5 Easy Giveaways That Help Build Customer Loyalty
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  14. 9 Technical Writing Tips to Improve Your Skill
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  17. 7 Promotion Strategies to Promote Your New Content
  18. 10 Marketing Tools and Supplies You Need to Boost Business
  19. Tips for Measuring Marketing Effectiveness
  20. How to Find an Awesome Social Media Advertising Agency
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  22. How to Create a Lead Magnet to Attract Clients and Boost Sales
  23. 5 Ways to Diversify Your Marketing Tactics
  24. 15 Social Media Tips for Small Businesses
  25. Top 10 Tips to Improve Customer Service in Your Business
  26. Top 5 Best Website Promotion Tips
  27. How to Improve a Website: Web Design Tips and Tricks
  28. How to Create a Blog People Will Read
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  32. Types of Content Marketing: The Ultimate Guide
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  50. The 3 Easiest Solutions for How to Improve a Website
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  52. The 10 Most Overused Digital Marketing Buzzwords
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  77. Staring at the Screen: 5 Ways to Beat Writer’s Block for Good
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  115. Small businesses have struggled to find funding: Not anymore
Monday, December 17, 2018
  1. Common Social Media Marketing Mistakes
  2. Take control of your personal information
  3. 3 trends that can stimulate small business growth
  4. Content Optimization: The Key to Writing Content That Ranks Higher on Google
  5. 5 Easy Giveaways That Help Build Customer Loyalty
  6. 6 Innovative Examples of Technology in Marketing You Should Be Aware Of
  7. Top 5 Tips for Paying Off Debt Quickly
  8. Is A ‘Robo Advisor’ In Your Financial Future?
  9. Three tax savings strategies for a secure retirement to try right now
  10. 4 habits for fit finances
  11. Study finds small businesses have a big impact on the economy
  12. How to Promote a Self Published Book: 8 Pro Tips
  13. How to Measure the Success of Your Blog Strategy
  14. 9 Technical Writing Tips to Improve Your Skill
  15. 5 Undeniable Benefits of Email Marketing for Book Promotion
  16. How to Create Great Writing for Social Media Marketing Posts
  17. 7 Promotion Strategies to Promote Your New Content
  18. 10 Marketing Tools and Supplies You Need to Boost Business
  19. Tips for Measuring Marketing Effectiveness
  20. How to Find an Awesome Social Media Advertising Agency
  21. 5 Steps You Must Take When Starting a Business
  22. How to Create a Lead Magnet to Attract Clients and Boost Sales
  23. 5 Ways to Diversify Your Marketing Tactics
  24. 15 Social Media Tips for Small Businesses
  25. Top 10 Tips to Improve Customer Service in Your Business
  26. Top 5 Best Website Promotion Tips
  27. How to Improve a Website: Web Design Tips and Tricks
  28. How to Create a Blog People Will Read
  29. 10 Reasons All Businesses Need a Solid Social Media Marketing Campaign
  30. 8 Ways to Avoid the Most Common Logo Creation Mistakes
  31. The Difference Between Remarketing and Retargeting Advertising
  32. Types of Content Marketing: The Ultimate Guide
  33. How to Monetize Your Blog
  34. The Top Business Trends You Must Keep in Mind
  35. Should You Incorporate an SMS Campaign In Your Marketing Strategy?
  36. How to Protect Your Identity Online
  37. How Niche Markets are Using Social Media to Increase B2B Sales
  38. 5 Proven Strategies to Promote Your Ecommerce Website
  39. 9 Local Lead Generation Tips Every Entrepreneur Needs
  40. 5 Productivity Hacks for Writers
  41. Where To Find The Best Free Images For Blogs
  42. A Brief Guide to Taxes for Freelancers
  43. 5 Content Creation Ideas for Your B2B Blog
  44. 3 Tips For Writing Amazing Content For Your Financial Blog
  45. 9 Reasons Why You Need a Professional Web Designer
  46. How Answering Services Work (And Why You Need One)
  47. 5 Ways to Create More Data-Driven Content for Business
  48. How to Improve Your Credit Score Fast
  49. Affiliate Marketing for Beginners
  50. The 3 Easiest Solutions for How to Improve a Website
  51. How to Organize Your Online Content with a Writer’s Journal
  52. The 10 Most Overused Digital Marketing Buzzwords
  53. Why Brands Are Switching to Narrative Marketing
  54. Installment Loans: What Are the Benefits?
  55. 5 Super Cheap Promotional Items To Boost Your Customer Retention
  56. The Ultimate Budget Guide for Freelancers: Learning When to Save and When to Splurge
  57. Challenge Accepted: Issues Facing Legal Marketing Teams
  58. Simplify Your Life With These Money Saving Tips
  59. How Millennial Talent Is Driving Digital Media Growth
  60. 10 Tips for Driving More Traffic to Your Blog
  61. How to Grow Your Blog in 5 Simple Steps
  62. 8 Reasons Why Digital Marketing Is Important for Every Business
  63. Marketing Your Business Online: A Simple Guide
  64. 4 Tips for Creating a Viral Facebook Post
  65. How to Capitalize on Hot Button Topics With Your Marketing
  66. Writing Income Down This Month? Try These 5 Tips to Make More Money Online
  67. How to Build and Market an Affiliate Niche Site
  68. 5 SBA Loan Questions to Ask Before Getting a Loan
  69. How to Start a Successful Online Business
  70. Why You Should Encourage Employee Blogging
  71. Great Blog Apps That Will Help You Monetize
  72. How to Use Promotional Flyers to Increase Sales
  73. 5 Tips For Improving Your Business’s Web Strategy
  74. 5 Office Layout and Design Tips
  75. 5 Ecommerce Solutions for Small Business Success
  76. 8 Ways to Avoid the Most Common Logo Creation Mistakes
  77. Staring at the Screen: 5 Ways to Beat Writer’s Block for Good
  78. What to Consider When Choosing an eLearning Template
  79. The Best Ways to Manage Your Cloud Storage
  80. How to Increase Blog Traffic for Your Business
  81. How to Increase Blog Traffic for Your Business
  82. Security Alert! Don’t Leave Your Site (Or Your Customers) Vulnerable
  83. 7 Blogging Mistakes That Could Be Hurting Your Traffic
  84. Understanding the Writing Style for Your Brand
  85. 4 Tips for an Effective Website Development Project Plan
  86. Secrets to Creating a Visual Brand Identity That Sets You Apart
  87. A Guide on How to Be Charming in All Situations
  88. How Brain Training Games Boost Memory and Productivity
  89. The True Entrepreneur – 3 Tips for Your Success
  90. The 2018 Small Business Report [Infographic]
  91. 6 Website Must-Have’s for Small Businesses
  92. Tips to Help You Become An Entrepreneur
  93. 5 Smart Investment Management Tips
  94. The Top Content Marketing Trends Going Into 2018
  95. Great Blog Apps That Will Help You Monetize
  96. SEO Made Easy: How to Optimize Your Blog Posts
  97. How to Write a Compelling Logo Tagline
  98. Social Media Management for Realtors
  99. 10 Tips on What Makes a Good Website Design
  100. 8 Recruiting Solutions to Help You Find The Right Employees
  101. Entrepreneurs in unexpected places: How one Midwest city promotes diverse local innovation
  102. How to Set the Financial Goals that Grow Your Business
  103. How retailers can build trust and relevance in their communities
  104. Make 2018 the year of helping veterans
  105. Growing your business? These 3 financing mistakes can cost you big
  106. 3 Ways to Stay On Top of Your Taxes
  107. 5 Things CRM Software Does to Catapult Your Business
  108. The Best Ways to Use Equipment Financing For Your Startup
  109. 5 SBA Loan Questions to Ask Before Getting a Loan
  110. 10 Super Cool Unconventional Business Cards
  111. What Are My Business Loans for Poor Credit Options?
  112. 12 Local SEO Solutions That Will Help You Outrank the Competition
  113. How to Have the Smartest Home on the Block
  114. Time-saving tricks that save hours each week
  115. Small businesses have struggled to find funding: Not anymore
6 Website Must-Have’s for Small Businesses
By: Susan Friesen

Are you a small business owner or entrepreneur and aren’t happy with your website’s performance?

This eTip is all about making the most of your website for your business. If you want to see more of a return from your website, then I’ve got 6 must-haves that are just for you!

So what are these 6 things you must have in order to have a high performing website? Keep watching!

6 Essentials For a High Performing Business Website

1. Consistent & Professional Branding

When people see your website, does it look consistent with your social media? Your website and social media should have consistent branding across all platforms.

Consistency is the key here but it needs to look professional. An amateur looking website will not attract the right kinds of clients.

First impressions are extremely important so it doesn’t matter how great you are if the way it’s presented looks cheap or unprofessional.

Make sure you don’t design something that’s just for you. You might be a huge fan of a colour or design but if it’s not something that would appeal to your clients, then it shouldn’t be on your website.

We use purple a lot ourselves but we know it’s good for our business so keep in mind you may be putting people off if you’re the only one who is a fan of a colour or design element.

2. White Hat SEO (Search Engine Optimization)

Don’t underestimate the power of good SEO.

With SEO you are making sure your website is not only something search engines will index and (hopefully) display to users but that it’s done right.

You are competing with other websites for the same key phrases users enter and your goal is to be at the top of those results when searched by your target market.

Many people lack understanding of SEO even though it’s extremely important. You’re competing with many other websites. If you don’t have good white hat SEO, then no matter how good your website is, users won’t be able to find it.

Look at essentials in onsite SEO like having your keyphase targets in things like the title tags, meta data and the url.

A great example is if you’re selling a book. Many people will list the url pertaining to their book as www.example.com/book
What you should do is have a url like this: www.example.com/title-of-book

The title will likely be intuitively connected to your content with good keyphrases in it and Google will be able to read that.

You can even add the keywords you want to rank for to elements like image naming and alt tags too.

Make sure you have your desired key phases set and then include them in the onsite copy. All of this is the set up for SEO so Google knows what you want to rank for.

This part of the industry is daunting so don’t be afraid to reach out for help from someone who does professional search engine optimization. But watch out for overseas scams, do your due diligence first, and only proceed once you’re comfortable.

Look for someone who will understand your business and work with the branding, website development, and SEO together since these all work best when they are working together.

3. Responsive Website

A responsive website means your site will display well on phones and all smaller screens.

Years ago websites only had to display well on desktop computers. Now that smart phones are common, it’s important to have a website that can display well on one.

With responsive design your website will change its display while maintaining the same information, making it easily usable on a cell phone.

Designers sometimes opted to have two separate websites that would be detected by the device and would display the appropriate one. With this though, there were two websites to maintain and update.

With responsive design the template changes so you remove the redundancy of having to do everything twice. Google places a lot of importance on mobile usability so it’s a really good idea to get a responsive website if you don’t have one already.

If you don’t know if your website is responsive or you need help making it that way please get in touch and our website developers will make sure your site displays properly and performs well on mobile devices.

If you don’t think your potential clients use smart phones then think again. Over 50% of people are on smart phones when they’re searching online so please get in touch if yours isn’t optimized for mobile devices.

4. List Building and Follow Up

List building is in place because if a user comes to your website for the first time, there is a small chance they’ll convert right away. The odds are slightly better if you offer something in the way of e-commerce.

Because users are more likely to convert after their first visit, you want to give them a way to find their way back. An email newsletter subscription is a great way to to that.

To build your list you can try offering something for free like a download of a free how-to guide that requires the user to enter their email address in order to receive it.

This could be anything: An audio file, video series, or PDF report. The point is to provide value in exchange for the user committing to giving you their email.

Then stay in touch with your list to cultivate the know, like and trust factor with this, providing them good reasons to come back.

5. Solid Marketing Message

A lot of entrepreneurs make their website all about them. ‘I do this’ ‘this is me’ ‘this is what I do’.

Unfortunately for a user this can leave them asking: what about me?

A website has to reassure a visitor they’ve arrived in the right place. Your messaging should clearly state what problems you solve and that you are there to help.

Use terms like “You” and “Your” rather than “Me” or “I”. Hiring a professional copywriter is a great idea because they understand the intentions of the visitor’s needs coming first and can make what you do exciting, which helps convert them into a paying customer.

Creating excitement isn’t easy to do so a great copywriter is a essential to making sure you get your website visitors excited about you and what you provide.

6. Make It Easy To Reach You

Make the process of contacting you as easy as possible.

If you have an online store you need a customer service phone number prominently displayed. It’s normally placed in the top right side of the page.

Even if you don’t have an online store and you’re providing a service or something else with a “Buy Now” button, the service number reassures the user there is a real person behind the scene in case they need help.

Establishing trust is key so providing them with ways to contact you if necessary is essential to establishing trust. You will get more site visitors to commit to you and your business once trust is established.

Many entrepreneurs are worried about having their phone number out there but at the end of the day you need one so whatever you can do to provide one is a must.

Also have a good contact form. This and a phone number are essential to establishing trust with your potential clients.

Have a CTA (Call To Action) that leads users towards their destination. If your conversion is qualified by a contact then lead users on each page towards the contact page. Use buttons and text telling them to click and easily get in touch with you.

These are the must-haves for your website.

There are many more things to cover but these 6 are the essentials for success. You may think you have some of these covered but if you’re using a prefabricated template or an all-in-one solution, you may have something too bloated with excessive code to index well and it could actually be working against you.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence. http://evisionmedia.ca

Article Source:
http://www.articlebiz.com/article/1051643546-1-6-website-must-haves-for-small-businesses/

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