9 Reasons Why You Need a Professional Web Designer
In this day and age, a business who doesn’t have a website is almost unheard of. Having a presence on the web is important to helping a business grow and maintaining visibility to potential customers. But if you’re just starting out or have never set up a website before, you may be wondering if it’s worth hiring a professional web designer.
Would a web designer be worth the money? Or would it be easier to simply create your website on your own?
Chances are there’s more benefits to hiring a professional than you may think. So before you spend too much time trying to set your site up on your own, let’s discuss 9 reasons why you need the help of a professional web designer.
1. Professional Experience and Resources
When you work with a professional web designer, you know that you’re getting someone with training and years of experience in the field. Not only that, they also have access to the latest resources which includes software, programs, and other web professionals.
It may be tempting to try to do it yourself or hire a grad student to design your page, but you could be wasting time and money by not getting a site that is optimized to its full potential.
A professional can create a powerful web design that can draw your audience in from the very first visit.
2. Custom Design
Your business is unique. Just like you, it has its own personality, its own purpose, and its own look, so it’s important that each of those come across clearly to your audience.
A web designer will sit down with you and learn about your brand, your products and services, and what you want people to be able to do on your site. Then they will design a page that is completely customized to your brand and your needs.
No cookie cutter websites allowed. This will ensure that your site stands out amongst your competition.
3. Saves You Valuable Time
Running a business takes a lot of time and work, time you likely don’t have available for designing your own website. Especially when you don’t know much about designing a site in the first place.
A professional web designer will already know the in’s and out’s of complete web design, which will save you an incredible amount of time trying to figure it out on your own. And when it’s done right the first time, you don’t have to worry about fixing any amateur mistakes later on, which also saves time.
Your attention and focus can stay on doing what you love, running and growing your business.
4. Webmaster Services
Just because your website is done doesn’t mean it’s complete. Just like many other aspects of your business, your website needs regular maintenance to run smoothly.
Technology is constantly changing. Things can malfunction. So using professional web design services gives you someone in your corner to help out when your site needs it. This can save you a lot of time and unneeded headaches.
5. Increases Web Traffic
The whole point of being on the web is to draw traffic to your site and to your business. That’s where SEO comes into play. A professional web designer will know how to get that job done right.
SEO (Search Engine Optimization) enables your website to be ranked on search engines, such as Google and Bing. The more optimized your site is, the higher it will rank, which means people will be able to find your site easily. That will equal up to more traffic and more business for you!
A web designer who is knowledgeable in SEO techniques can optimize your website for search engine success.
6. Updated Technology
Web technology is changing and improving all the time. Having the resources and the know-how to keep up with it can be a daunting task.
Professional web designers will be able to create a site using the newest technology, the latest trends, and know when to update when newer technology is developed. This will give your site an advantage over your competitors while also giving your audience the best experience possible, ensuring return visits.
7. Improves Your Credibility and Reputation
Let’s face it, looks are everything when it comes to web design. A site that looks homemade is not going to get the same credibility and trust as a site that is professionally done.
You only get one chance to make a great first impression, so make sure visitors who come to your site feel that they are dealing with somebody who knows what they are talking about. That translates when your site is clean, easy to read, runs great, and looks polished.
And even if your company is a small one, a professionally designed site can make it look bigger than it actually is, putting you right up there with the big guys.
8. Ensures Your Site Is Mobile Friendly
Smartphones have made it easy for people to now have the internet available at their fingertips. So more and more people are browsing the web on their phones instead of a computer. Making your website mobile friendly is more important than ever.
A web designer will know how to ensure each and every aspect of your site is easily readable and user-friendly from a mobile device. That means keeping the format intact, making it easy to navigate from a smaller screen
9. It Will Increase Your Sales
When your site looks good and runs well, it will give your audience the confidence to buy your products and services.
Web designers know how to layout a products page or set up a services menu that will be easy for your customers to navigate and read. Product images and descriptions are properly displayed. Services are easily explained.
Plus, your site will be set up to correctly receive payments, which gives both you and your customers peace of mind.
Hiring a Professional Web Designer Is Good for Your Business
Your business’s website shouldn’t look like something that was an afterthought. By using the services of a professional web designer, you can properly show off your business to customers in a manner that will help your business grow.