Consumers spend billions of dollars shopping online each year. Are they spending any of that money on your site?
If you want to rake in the cash online, you need to implement a top-notch online content marketing strategy. Without a proper strategy in place, you will miss out on thousands of dollars – or even more!
Continue reading this article to learn how to craft the perfect online strategy for your company so you can get a bigger piece of the pie.
Online Content Marketing That Works
If you’re tired of wasting your time on strategies that don’t work, follow the tips below to get the results you’ve always wanted.
1. Do Your Research
Before you start working on your content, you should research your competition. Let’s say you’re in the home decor niche. You would look at sites like Primci to see what strategies they use and if they are successful.
2. Share a Bigger Story
There are many websites online, and it is easy for your customers to get distracted. If you want to create a loyal customer following one of the things you can do is share stories.
Sharing stories will help your customers build an emotional attachment to you and your company.
You may want to replace your traditional blog, include it in the blog or make it a static page. See how many stories you have to share and how much time you have for storytelling. Paying close attention to how you position your stories and blog content will keep you from making major blogging mistakes.
3. Build Relationships
Building relationships is a powerful part of online promotion. When you build relationships with companies that are similar to yours, you can reach more of your ideal clients.
Make sure to provide value for the other person in the relationship to ensure your relationship continues to grow and strength for further collaboration.
4. Offer Potential Customers Offline Perks
Instead of getting lost in the online world, you can offer potential customers offline perks. You might send them coupons in the mail or even offer free products to introduce them to your brand.
Once people are familiar with your brand, it makes it much easier for them to do business with your company. People do business with those they like, know and trust. When people have something in their hands they can connect to you; it is easier for them to trust your company.
5. Be Consistent
When you create content, you need to be consistent. People need to know what they can expect when they come to consume your content. The consistency should go beyond the type of content you create and flow over into the format, voice and look of the content.
Use these tips to create a strategy that will give you the results that you need to boost your company to the next level.