1. Common Social Media Marketing Mistakes
  2. Take control of your personal information
  3. 3 trends that can stimulate small business growth
  4. Content Optimization: The Key to Writing Content That Ranks Higher on Google
  5. 5 Easy Giveaways That Help Build Customer Loyalty
  6. 6 Innovative Examples of Technology in Marketing You Should Be Aware Of
  7. Top 5 Tips for Paying Off Debt Quickly
  8. Is A ‘Robo Advisor’ In Your Financial Future?
  9. Three tax savings strategies for a secure retirement to try right now
  10. 4 habits for fit finances
  11. Study finds small businesses have a big impact on the economy
  12. How to Promote a Self Published Book: 8 Pro Tips
  13. How to Measure the Success of Your Blog Strategy
  14. 9 Technical Writing Tips to Improve Your Skill
  15. 5 Undeniable Benefits of Email Marketing for Book Promotion
  16. How to Create Great Writing for Social Media Marketing Posts
  17. 7 Promotion Strategies to Promote Your New Content
  18. 10 Marketing Tools and Supplies You Need to Boost Business
  19. Tips for Measuring Marketing Effectiveness
  20. How to Find an Awesome Social Media Advertising Agency
  21. 5 Steps You Must Take When Starting a Business
  22. How to Create a Lead Magnet to Attract Clients and Boost Sales
  23. 5 Ways to Diversify Your Marketing Tactics
  24. 15 Social Media Tips for Small Businesses
  25. Top 10 Tips to Improve Customer Service in Your Business
  26. Top 5 Best Website Promotion Tips
  27. How to Improve a Website: Web Design Tips and Tricks
  28. How to Create a Blog People Will Read
  29. 10 Reasons All Businesses Need a Solid Social Media Marketing Campaign
  30. 8 Ways to Avoid the Most Common Logo Creation Mistakes
  31. The Difference Between Remarketing and Retargeting Advertising
  32. Types of Content Marketing: The Ultimate Guide
  33. How to Monetize Your Blog
  34. The Top Business Trends You Must Keep in Mind
  35. Should You Incorporate an SMS Campaign In Your Marketing Strategy?
  36. How to Protect Your Identity Online
  37. How Niche Markets are Using Social Media to Increase B2B Sales
  38. 5 Proven Strategies to Promote Your Ecommerce Website
  39. 9 Local Lead Generation Tips Every Entrepreneur Needs
  40. 5 Productivity Hacks for Writers
  41. Where To Find The Best Free Images For Blogs
  42. A Brief Guide to Taxes for Freelancers
  43. 5 Content Creation Ideas for Your B2B Blog
  44. 3 Tips For Writing Amazing Content For Your Financial Blog
  45. 9 Reasons Why You Need a Professional Web Designer
  46. How Answering Services Work (And Why You Need One)
  47. 5 Ways to Create More Data-Driven Content for Business
  48. How to Improve Your Credit Score Fast
  49. Affiliate Marketing for Beginners
  50. The 3 Easiest Solutions for How to Improve a Website
  51. How to Organize Your Online Content with a Writer’s Journal
  52. The 10 Most Overused Digital Marketing Buzzwords
  53. Why Brands Are Switching to Narrative Marketing
  54. Installment Loans: What Are the Benefits?
  55. 5 Super Cheap Promotional Items To Boost Your Customer Retention
  56. The Ultimate Budget Guide for Freelancers: Learning When to Save and When to Splurge
  57. Challenge Accepted: Issues Facing Legal Marketing Teams
  58. Simplify Your Life With These Money Saving Tips
  59. How Millennial Talent Is Driving Digital Media Growth
  60. 10 Tips for Driving More Traffic to Your Blog
  61. How to Grow Your Blog in 5 Simple Steps
  62. 8 Reasons Why Digital Marketing Is Important for Every Business
  63. Marketing Your Business Online: A Simple Guide
  64. 4 Tips for Creating a Viral Facebook Post
  65. How to Capitalize on Hot Button Topics With Your Marketing
  66. Writing Income Down This Month? Try These 5 Tips to Make More Money Online
  67. How to Build and Market an Affiliate Niche Site
  68. 5 SBA Loan Questions to Ask Before Getting a Loan
  69. How to Start a Successful Online Business
  70. Why You Should Encourage Employee Blogging
  71. Great Blog Apps That Will Help You Monetize
  72. How to Use Promotional Flyers to Increase Sales
  73. 5 Tips For Improving Your Business’s Web Strategy
  74. 5 Office Layout and Design Tips
  75. 5 Ecommerce Solutions for Small Business Success
  76. 8 Ways to Avoid the Most Common Logo Creation Mistakes
  77. Staring at the Screen: 5 Ways to Beat Writer’s Block for Good
  78. What to Consider When Choosing an eLearning Template
  79. The Best Ways to Manage Your Cloud Storage
  80. How to Increase Blog Traffic for Your Business
  81. How to Increase Blog Traffic for Your Business
  82. Security Alert! Don’t Leave Your Site (Or Your Customers) Vulnerable
  83. 7 Blogging Mistakes That Could Be Hurting Your Traffic
  84. Understanding the Writing Style for Your Brand
  85. 4 Tips for an Effective Website Development Project Plan
  86. Secrets to Creating a Visual Brand Identity That Sets You Apart
  87. A Guide on How to Be Charming in All Situations
  88. How Brain Training Games Boost Memory and Productivity
  89. The True Entrepreneur – 3 Tips for Your Success
  90. The 2018 Small Business Report [Infographic]
  91. 6 Website Must-Have’s for Small Businesses
  92. Tips to Help You Become An Entrepreneur
  93. 5 Smart Investment Management Tips
  94. The Top Content Marketing Trends Going Into 2018
  95. Great Blog Apps That Will Help You Monetize
  96. SEO Made Easy: How to Optimize Your Blog Posts
  97. How to Write a Compelling Logo Tagline
  98. Social Media Management for Realtors
  99. 10 Tips on What Makes a Good Website Design
  100. 8 Recruiting Solutions to Help You Find The Right Employees
  101. Entrepreneurs in unexpected places: How one Midwest city promotes diverse local innovation
  102. How to Set the Financial Goals that Grow Your Business
  103. How retailers can build trust and relevance in their communities
  104. Make 2018 the year of helping veterans
  105. Growing your business? These 3 financing mistakes can cost you big
  106. 3 Ways to Stay On Top of Your Taxes
  107. 5 Things CRM Software Does to Catapult Your Business
  108. The Best Ways to Use Equipment Financing For Your Startup
  109. 5 SBA Loan Questions to Ask Before Getting a Loan
  110. 10 Super Cool Unconventional Business Cards
  111. What Are My Business Loans for Poor Credit Options?
  112. 12 Local SEO Solutions That Will Help You Outrank the Competition
  113. How to Have the Smartest Home on the Block
  114. Time-saving tricks that save hours each week
  115. Small businesses have struggled to find funding: Not anymore
Monday, December 17, 2018
  1. Common Social Media Marketing Mistakes
  2. Take control of your personal information
  3. 3 trends that can stimulate small business growth
  4. Content Optimization: The Key to Writing Content That Ranks Higher on Google
  5. 5 Easy Giveaways That Help Build Customer Loyalty
  6. 6 Innovative Examples of Technology in Marketing You Should Be Aware Of
  7. Top 5 Tips for Paying Off Debt Quickly
  8. Is A ‘Robo Advisor’ In Your Financial Future?
  9. Three tax savings strategies for a secure retirement to try right now
  10. 4 habits for fit finances
  11. Study finds small businesses have a big impact on the economy
  12. How to Promote a Self Published Book: 8 Pro Tips
  13. How to Measure the Success of Your Blog Strategy
  14. 9 Technical Writing Tips to Improve Your Skill
  15. 5 Undeniable Benefits of Email Marketing for Book Promotion
  16. How to Create Great Writing for Social Media Marketing Posts
  17. 7 Promotion Strategies to Promote Your New Content
  18. 10 Marketing Tools and Supplies You Need to Boost Business
  19. Tips for Measuring Marketing Effectiveness
  20. How to Find an Awesome Social Media Advertising Agency
  21. 5 Steps You Must Take When Starting a Business
  22. How to Create a Lead Magnet to Attract Clients and Boost Sales
  23. 5 Ways to Diversify Your Marketing Tactics
  24. 15 Social Media Tips for Small Businesses
  25. Top 10 Tips to Improve Customer Service in Your Business
  26. Top 5 Best Website Promotion Tips
  27. How to Improve a Website: Web Design Tips and Tricks
  28. How to Create a Blog People Will Read
  29. 10 Reasons All Businesses Need a Solid Social Media Marketing Campaign
  30. 8 Ways to Avoid the Most Common Logo Creation Mistakes
  31. The Difference Between Remarketing and Retargeting Advertising
  32. Types of Content Marketing: The Ultimate Guide
  33. How to Monetize Your Blog
  34. The Top Business Trends You Must Keep in Mind
  35. Should You Incorporate an SMS Campaign In Your Marketing Strategy?
  36. How to Protect Your Identity Online
  37. How Niche Markets are Using Social Media to Increase B2B Sales
  38. 5 Proven Strategies to Promote Your Ecommerce Website
  39. 9 Local Lead Generation Tips Every Entrepreneur Needs
  40. 5 Productivity Hacks for Writers
  41. Where To Find The Best Free Images For Blogs
  42. A Brief Guide to Taxes for Freelancers
  43. 5 Content Creation Ideas for Your B2B Blog
  44. 3 Tips For Writing Amazing Content For Your Financial Blog
  45. 9 Reasons Why You Need a Professional Web Designer
  46. How Answering Services Work (And Why You Need One)
  47. 5 Ways to Create More Data-Driven Content for Business
  48. How to Improve Your Credit Score Fast
  49. Affiliate Marketing for Beginners
  50. The 3 Easiest Solutions for How to Improve a Website
  51. How to Organize Your Online Content with a Writer’s Journal
  52. The 10 Most Overused Digital Marketing Buzzwords
  53. Why Brands Are Switching to Narrative Marketing
  54. Installment Loans: What Are the Benefits?
  55. 5 Super Cheap Promotional Items To Boost Your Customer Retention
  56. The Ultimate Budget Guide for Freelancers: Learning When to Save and When to Splurge
  57. Challenge Accepted: Issues Facing Legal Marketing Teams
  58. Simplify Your Life With These Money Saving Tips
  59. How Millennial Talent Is Driving Digital Media Growth
  60. 10 Tips for Driving More Traffic to Your Blog
  61. How to Grow Your Blog in 5 Simple Steps
  62. 8 Reasons Why Digital Marketing Is Important for Every Business
  63. Marketing Your Business Online: A Simple Guide
  64. 4 Tips for Creating a Viral Facebook Post
  65. How to Capitalize on Hot Button Topics With Your Marketing
  66. Writing Income Down This Month? Try These 5 Tips to Make More Money Online
  67. How to Build and Market an Affiliate Niche Site
  68. 5 SBA Loan Questions to Ask Before Getting a Loan
  69. How to Start a Successful Online Business
  70. Why You Should Encourage Employee Blogging
  71. Great Blog Apps That Will Help You Monetize
  72. How to Use Promotional Flyers to Increase Sales
  73. 5 Tips For Improving Your Business’s Web Strategy
  74. 5 Office Layout and Design Tips
  75. 5 Ecommerce Solutions for Small Business Success
  76. 8 Ways to Avoid the Most Common Logo Creation Mistakes
  77. Staring at the Screen: 5 Ways to Beat Writer’s Block for Good
  78. What to Consider When Choosing an eLearning Template
  79. The Best Ways to Manage Your Cloud Storage
  80. How to Increase Blog Traffic for Your Business
  81. How to Increase Blog Traffic for Your Business
  82. Security Alert! Don’t Leave Your Site (Or Your Customers) Vulnerable
  83. 7 Blogging Mistakes That Could Be Hurting Your Traffic
  84. Understanding the Writing Style for Your Brand
  85. 4 Tips for an Effective Website Development Project Plan
  86. Secrets to Creating a Visual Brand Identity That Sets You Apart
  87. A Guide on How to Be Charming in All Situations
  88. How Brain Training Games Boost Memory and Productivity
  89. The True Entrepreneur – 3 Tips for Your Success
  90. The 2018 Small Business Report [Infographic]
  91. 6 Website Must-Have’s for Small Businesses
  92. Tips to Help You Become An Entrepreneur
  93. 5 Smart Investment Management Tips
  94. The Top Content Marketing Trends Going Into 2018
  95. Great Blog Apps That Will Help You Monetize
  96. SEO Made Easy: How to Optimize Your Blog Posts
  97. How to Write a Compelling Logo Tagline
  98. Social Media Management for Realtors
  99. 10 Tips on What Makes a Good Website Design
  100. 8 Recruiting Solutions to Help You Find The Right Employees
  101. Entrepreneurs in unexpected places: How one Midwest city promotes diverse local innovation
  102. How to Set the Financial Goals that Grow Your Business
  103. How retailers can build trust and relevance in their communities
  104. Make 2018 the year of helping veterans
  105. Growing your business? These 3 financing mistakes can cost you big
  106. 3 Ways to Stay On Top of Your Taxes
  107. 5 Things CRM Software Does to Catapult Your Business
  108. The Best Ways to Use Equipment Financing For Your Startup
  109. 5 SBA Loan Questions to Ask Before Getting a Loan
  110. 10 Super Cool Unconventional Business Cards
  111. What Are My Business Loans for Poor Credit Options?
  112. 12 Local SEO Solutions That Will Help You Outrank the Competition
  113. How to Have the Smartest Home on the Block
  114. Time-saving tricks that save hours each week
  115. Small businesses have struggled to find funding: Not anymore

Types of Content Marketing: The Ultimate Guide

Content marketing has grown significantly over the past few years. So much so that a whole sub-industry in marketing has sprung up to help companies meet their content marketing needs.

There are some who believe that content marketing is still a fad and will phase out in a few years. However, the numbers suggest otherwise with 89% of B2B and 86% B2C marketers saying they will increase their content marketing efforts this year.

Whether you’re just starting out with content marketing or already have a strategy, it can be a challenge to pull everything together into a cohesive strategy. You have to know what kind of content is relevant for your audience, when to show it to them, and how to measure success.

Keep reading to learn more about the different types of content marketing and how to develop a strategy for your business.

What is Content Marketing?

Everyone has a different definition of content marketing depending on how they use it for their business.

For the purposes of this article, we’ll describe content marketing as the process of creating and sharing content online to help move sales leads through a business’ sales funnel.

No matter what type of business you market for, the base of your content strategy should be a thorough understanding of your target customers and how they make a purchase decision for your product.

When you develop a content marketing strategy, you will have four distinct stages that you need to create content for awareness, interest, consideration, and conversion. You will use several types of content marketing to guide your customers through your aligned sales and marketing funnel.

Something else to keep in mind is that the sales cycle is different for every business. Large enterprise software takes on average 12-18 months while purchasing a kitchen appliance might take 2-6 weeks.

The length of your content cycle will depend on the length of your sales cycle. Note that not all of these pieces are necessary for each business.

Awareness Content

The purpose of awareness content is to create a desire for a new product or solution. You can create this desire by highlighting a problem that your target audience faces and presenting a solution.

There is a caveat here. In the awareness stage, you should not offer up your product or service as the solution. You simply want to make a customer aware of their problem and aware of the fact that there is a solution out there.

Some popular types of content for this part of the funnel include blog posts, articles, podcasts, tip sheets, and webinars.

Overall, the goal of awareness content is to attract the right audience for your business.

Interest Content

Once you’ve created awareness that a problem and a solution exists for your target customers, you can start providing a specific solution for the problem. At this point, you can introduce your product but don’t push it heavily.

At this point, you want to convert those prospects into leads. You will also want to collect information about your leads so you can talk to them more effectively.

An easy way to collect information is to gate some of your interest content. That means you require a prospect provide you with an email address to download or access a piece of content.

If you do gate content, it should be well worth those prospects’ time. Content that’s a bit longer and more in-depth is perfect for this stage. They include training videos, assessments, educational worksheets, and presentations.

Consideration Content

You’ve introduced your product or service as a solution and you’ve converted your prospects into leads. Now it’s time to provide content that puts your offering into your leads’ consideration set.

The purpose of this content is to build a preference for your brand. You do this by showing the value of your product and how it’s different from your competitors’ products.

Part of showing your product’s value is specific ways it solves your leads’ problems. You can show this through evaluation tools, case studies, free trials, and customer testimonials.

Decision Content

Your leads now know what makes your product excellent and how it will solve their problem. You now have to seal the deal – or convert the lead to a customer – through your content.

At this stage, you want to use content to explain the economic value of your product. You also want to provide enough information so your leads can go back to the decision makers at their company and advocate for your solution.

Some of the best pieces of content you can produce here include ROI tools and case studies, product demonstrations, and workshops tailored to your customers’ needs.

Popular Types of Content Marketing

As we mentioned, your content strategy should be rooted in who you target customers are, what their pain points are, and what types of content they respond to. Using this information, you can cater different types of content marketing to pique their interest and meet their needs.

There are tons of types of content marketing you can use to serve your business objectives but there are a few that tend to make sense for the majority of businesses.

Email

Email is one of the most popular types of content marketing because it’s a direct line to leads that have expressed interest in your company and product.

Email marketing is also so popular because customers like it. In a survey, 72% of adults said they preferred companies communicate with them via email rather than other sources like mail, printed ads, and social media.

When you have direct access to someone’s inbox, it’s easy to abuse that power. If you choose to pursue email marketing, don’t spam your leads. Provide them with valuable information and tools that will help them understand what your product or service does and how it’s different from the competition.

How you use email is up to you. You can do a curated roundup of what’s going on in your industry or provide relevant content for your leads’ lives.

Social Media

Over the last few years, social media has become one of the highest ROI types of content marketing. That’s thanks to so many people being active on several social media platforms.

If you sell a product or service to Millennials, you’d be smart to include social media in your content marketing strategy. 33% of millennials prefer companies to communicate with them over social media, second only to email.

When you decide to include social media in your content strategy, know that you don’t have to use all of the platforms at your disposal. For example, if your company sells software solutions, being active on Instagram or Pinterest won’t be the best uses of your time as they’ll have low ROIs for your product.

On the other hand, if you sell a consumer product like kitchen appliances or apparel, you should be on Facebook and Instagram. It’s easy to include call-to-actions like “more info” or “link in bio” on these platforms which can encourage more traffic to visit your website.

When selecting social media platforms, start with one or two platforms that your customers already “hang out” on. The best way to get your target audience’s attention is to meet them where they are.

Blogging

Blogging is one of the most powerful types of content marketing because it serves many purposes. It can help boost your SEO rankings, spread awareness about your product, and help establish your company as a thought-leader in your industry.

When it comes to SEO, blogging helps search engines understand that you are active online. However, you should resist the urge to pump out sub-par content and instead focus on producing high-quality content even if it means publishing it less frequently.

Blogging with long-tail keywords that are related to your product and industry also make it easier for potential customers to find you when they’re searching. You can use tools like SEMRush and Google Trends to find specific phrases that people are searching and write blog posts that incorporate those phrases.

If you focus on creating high-quality content that’s helpful to your target customers rather than selling to them, you’ll get higher engagement and higher conversion rates.

Visuals

Humans are naturally highly visual creatures. We can process images much faster than text. That’s why so much new content is images or videos.

Infographics are a popular tool because they convey tons of information through visuals and little text. It’s easy to explain how something works or display new research using an infographic.

You don’t need much to create an infographic. You just need a good amount of information about a related topic and a graphic designer.

Infographics also get high engagement on Facebook and LinkedIn. You can even gate infographics to use as a collection tool for email addresses.

Video is also one of the most engaging types of content marketing available today. However, the cost to invest in video can often be too high for small to medium-sized businesses.

That being said, you don’t need a high-production video to use video on social media. These days, smartphone cameras are almost as good as using a regular camera.

Video can serve multiple purposes. It can show how a product works, provide insight into a company’s culture, or show the production process. On top of all that, video also helps with your SEO rankings.

Find the Right Types of Content Marketing for You

There are many more types of content marketing out there but the ones we discussed here are by far the most popular. That’s because each of these types of content marketing is adaptable to each business’ needs.

Subscribe!

Subscribe to our email list

* indicates required
How did you hear about us? * *
What am I Looking For?